We help clients achieve long-term success through strategic goal planning.

Importance of a Plan

A business strategy is important to the overall long-term success of your business. It has to be specific and goal-oriented. It is not enough to work harder, you have to work smarter and on the most important areas. A successful strategy will ensure that you and your crew are working on tasks that produce measureable, positive results.

A business strategy cannot be successful without management. Management is not possible without measurables. You simply cannot manage what you cannot measure. That is where we come in. We can help you envison a strategy to achieve your goals, define protocols and critical limits for each aspect of your feeding operation, aid in acquiring or developing technologies to measure results of these protocols, and be on-site to provide advice as you manage toward success.

Our Strategy

While we are a nutrition consulting business by classification, because nutrition is where we generate our revenue, we are focused mainly on helping our clients do these five things very well:

  • Define measurable goals of the operation
  • Define or create the tools necessary to measure results
  • Implement the tools and analyze the results
  • Prepare new protocols to improve or maintain the positive results and eliminate poor results
  • Monitor the success of the new protocols and adjust as necessary over time


Our service model is centered around your daily operations and on-site consultation. We operate as a consulting team where our clients see our consultants a minimum of once per month, and often times every two weeks. This makes your operation the FOCUS of our attention. Being on-site, we are able to visually appraise the progress of our strategy and bring focus to areas where improvements can be made in real-time.


The days of being able to take a leap of faith, learning through trial and error, and having enough financial stability to weather the unfortunate failures are over. The total investment required in today's agriculture operations is staggering and limits your or your bankers ability to see you through the rough patches. Good, educated decision making requires knowledge, experience, and data analysis. That's what we do.


Successful operations will be those whom are able to adapt to the new financial environment, advance in technology, and continue to provide the quality beef products consumers have come to expect. In short, you need to be right more often than not and to implement technology that aids in your success rate. We take a proactive stance, producing written strategies, projections, monthly progress updates, and closeout analysis. Our goals are to provide you with a comprehensive portfolio of documented management decisions that you and your banker can buy into.