The Team

Our goal is to use experience and hard work ethic to create relationships our clients can rely on.


Our diversity of experience in beef production and a work ethic that is second to none creates one powerful team.

Clint Parsons, PhD

Clint is a ruminant nutritionist with over 20 years of experience consulting directly for beef production operations.

Rick McManigal

Rick is a beef consultant with over 40 years of experience in sales and consulting directly for beef producers.


We strive to improve our clients' quality of living without sacrificing the hands-on management.

Data Management

We help our clients define what needs measuring, develop tools to collect data, analyze results, and implement protocols to improve.


Our strategy is simple; generate a paper trail from purchase to closeout that creates a historical record of management and adjustments.


Formulation of quality diets is only part of the process. We help our clients develop feeding, processing, and finishing strategies.


Technology is the key to success. We implement or develop technologies for our client's use with proven ROI results.



Our dedication to on-site technical support ensures our plan's efficacy and success in these turbulent times. Our commitment is that each client be treated as if they are our only client. You can rest easy knowing we have your back.


We offer unique, customized solution strategies that apply directly to your operational goals. Regardless of your operation’s diversification, we have the experience and resources to help you define, measure, and manage your goals.


Without application, a plan is only as good as the paper it is written on. Each member of our team has personal experience in real-world production. We bring hands-on experience and common sense. Our success is entirely driven by your success.


We are more than a business relationship. We make a personal commitment to treat each client as if they were our only client. Connect with us through the form below, direct email, or any of the social networking sites below: